PSA: Lead in Popular Kids Toothpaste


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Hi Reader,

I hope you're doing well.

This week's email is a PSA about a popular toothpaste that I recently happened to find out has lead in it. It is the kids' toothpaste that my kids have used their entire lives. ๐Ÿ˜ก

I'm devastated and angry, to say the least.

The toothpaste I'm specifically talking about is Tom's of Maine Kids' Natural Fluoride-Free toothpaste (the fluoride version has lead too...). Turns out, ALL Tom's of Maine toothpastes have dangerous amounts of lead in them. (Many others do too...look at her site linked below).

Quick note: Today, July 6th, is the last day you can file to get a settlement from Tom's of Maine if you use this toothpaste: Click here to learn more.

These toothpastes having dangerous amounts of lead in toothpaste has been going on for years.

I honestly do not understand how there hasn't been a recall. I happened to find out by watching a random reel on Facebook, which I typically don't do, and then doing a research deep dive.

This is a disaster. I feel like a failure of a mom, though I did all the research years ago that said THIS toothpaste was the best for my kids.

As I shared the news with my kids and shared how I felt like I failed them, my 10-year-old hugged me and said, "No, you didn't fail us, Mom, the company did." He's exactly right and I so appreciate his wisdom.

There are two lawsuits against Tom's of Maine right now, including one for the lead. This is a big deal.

Now, I'll be honest, the website Lead Safe Mama, darn near everything has some lead in it, but this is an extreme amount of lead.

Below, I'll share the links for where to get more information, as I'm not the one who did the testing or broke the story; I'm just a devastated parent who feels I should warn anyone I can about this.

Lawsuits against Tom's of Maine

Lead Safe Mama Toms of Maine lead testing results:https://tamararubin.com/2026/03/toms/

Even if you don't want to read the whole article, click through and see their easy-to-understand graphic regarding ALL the lead in these toothpastes. It's appalling. If you use a different toothpaste, or really anything you're curious about, search for it in the search bar on her site.

Other toothpastes they've tested: https://tamararubin.com/2026/05/toothpaste-chart-2/โ€‹

Safer Toothpastes without lead according to Lead Safe Mama:https://tamararubin.com/2026/05/toothpastes/โ€‹

What we're doing now:

  1. We stopped using the Tom's of Maine toothpastes. Even threw out the 3 new tubes we had since we buy in bulk.
  2. Threw away our toothbrushes and got new ones.
  3. Kids and I started using a toothpaste Lead Safe Mama recommended, Spry Natural Xylitol Toothpaste for Baby, Toddler, and Kids: https://www.amazon.com/dp/B000LSVJGK?th=1 (NOT an affiliate link, I'm not trying to make anything off of this horrible news)
  4. Contacted our doctors to get tested for lead in case we have lead poisoning, so we can do something about it. All 3 kids were nervous about the blood tests but did great. Still awaiting results.

Note: I am in NO way affiliated with Lead Safe Mama / Tamara Rubin. I just came across all of this as a mom, not a blogger, and wanted to make you aware as well, in case you or your kids use this toothpaste.

Sorry to have such a heavy topic this week, I just felt it was my duty to make you aware, in case you or your kids use these toothpastes.

Nicole Prom, M.S.Ed., Ed.S.

Founder/Blogger at TheWayitReallyIs.comโ€‹


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The Way it Really Is Mom Blog

I help moms through sharing honest personal experiences, practical tips, and helpful printables through my blog, The Way it Really Is.com. Iโ€™m a stay-at-home homeschool mom of 6-year-old identical twin boys and a 8-year-old boy. My mission in life is to help others, as I did in my former career as a school psychologist, and now do with my blog. Join me and see what The Way it Really Is, is all about!

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